Thursday, March 12, 2015

12/03/2015

The letter ‘o’ is a mysterious one at the best of times. It lacks an obvious start or end point, is easily confused with the puzzling number zero, and forms the phonological centrepiece of this strange song featuring Ost & Kjex. Its very presence in the word “mysterious” is itself something of a mystery*. But if you were trying to make it look even more enigmatic, you could do little better than superscripting and underlining it, before rotating it a beguiling 45˚.

Oh...

Au Clocher du Village is the cozy-looking bistro which I walk past whenever I exit Église d’Auteuil station, as befalls me from time to time. On my first sighting, I was immediately hooked by the cryptic ‘o’. Was the underscore a diacritic? Was its slantiness an arcane prosodic cue? Perhaps an artistic approach was needed – could the ‘o’ be tumbling gracelessly to the earth, a token of this establishment’s rustic charm in  the city of haute cuisine? Or could it symbolise one of the swinging bells evoked in the poetic title? For some time, it seemed to me there was nothing in the world more perplexing and unfathomable than the tilted letter that had captured my imagination.


Until I found a second one.

... my god.

A mere 800m separates Au Clocher’s frivolous vowel rotation from a perfect replica, this time tucked between the letters “au relais Chard” and “n”. At a restaurant called “au relais Chardon”.

If my curiosity had been piqued before, it had now been soaked in methylated spirits and exposed to an open flame. How many more lop-sided ‘o’s were lurking around this city? Or if it was only these two, which one came up with it first? Did the owner of one walk past the other and recognise a good thing when he saw it? Was this a very literal case of one restaurant mimicking the other to the letter?

As it turns out, there’s more linking these two establishments than just a cartwheeling ‘o’ and an ill-advised chocolate colour scheme. They share an owner, and at a total of two locations represent the smallest possible restaurant collective you could just about call a chain. Oddly, it’s not the first minimal chain I’ve come across in Paris. I was struck recently by a façade lit up with the name “Le Congrès” at the Porte Maillot, having already discovered one at the Porte d’Auteuil. I was confident an online search would prove the existence of others around town - but to paraphrase one famous Parisienne, “that’s all there is, there [are]n’t any more”.   

Spot the difference

I have other examples, but rather than list them I’d ask that you just take my word and indulge me the next few sentences. The unlikely parade of Parisian double acts provides a welcome contrast to the tired copy and paste instinct of English restaurateurs. Yes, places like Côte, Bills and Strada are solid eateries in their own right - but once you’ve seen one,  you’ve seen 35% of restaurants in BritainSo I'll take the tilted ‘o’ of tw-independent Parisian dining over a flat UK chain culture any day.



(My apologies to anyone who finds “French food is better than English food” rather an uninsightful conclusion.)

*Where’s the ‘o’ in its French root and counterpart, mystérieux?