Taking the U3 from Schlump back to Eppendorfer Baum, after a failed attempt
to acquire a bike for less than 100€ (it was 90€, but wasn’t exactly a bike).
An advert next to the window displays the logo for a national florist company titled
“Blume 2000”. Such a dated name -
it seems to follow the late 90s trend of naming new products after the
approaching millennium year, to give them a futuristic feel. Naming a whole company
in that vein seems to betray a total lack of confidence in the longevity of the
business model – and apart from anything else, who in the 90s was looking to
buy futuristic flowers? Not me, that’s for damn sure. The arcade style font
doesn’t help matters either. Their brand team needs to get its act together. I
idly consider the prospect of becoming a florist.
 |
| They're not even giving themselves a chance |
Word of the day: ab|holen – to pick up.
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